First thought is “Ohahha geezz, what the hell?! They are out there making guacamole IPAs now? Sick, dude.” [Also, I kinda want to try it]
But, this beer name comes with a disclosure from Magnify “Made with no avocados.” So it’s not actually an Avocado IPA. It’s a juicy DDH DIPA, hopped with Idaho 7, Mosaic, Amarillo and Huell Melon.
It’s just a name with avocado infused can-art. But, as you might have guessed, the name and can-art brought much confusion on Magnify’s Instagram feed.
“What’s in this, lol?” “Intrigued.” (this indicates they think there is guac in the beer) “I want to try this. Also, I really want to try a guac beer now.” “Why no avocado?” “No!”
We mention it all the time on the Perfect Pour, never put the name of an ingredient in the beer name unless it really does taste like the thing you say is in there. It tends to annoy users and make the brewery’s social media manager work overtime.
So, I then ask “Is this good marketing?”
Yes. It is.
As much as it pains me to say it because I am one of the people that get annoyed as hell when a beer name does not match what is in the beer. But, Magnify has a good social manager that was prepared for the reactions and, if this beer would have been some random IPA name, I would not have noticed it.
So, yep, good marketing, even if it’s annoying.
For what it is worth, this batch of Extra Guac seems to be better than previous as it is getting a much higher rating than a batch that appeared to come out earlier in the year. Right now it’s averaging better than a 4 on Untappd.
I am looking out for it. And now want to try a Guacamole Porter.
I don’t know who does the beer names and can-art for Humble Sea Brewing but they are really connecting.
It doesn’t hurt that Humble Sea’s beer (Santa Cruz, CA) is super tasty too.
Humble’s new “Mr. Foggers” foggy double IPA is the latest in a series of rad beers from them.
Labels have a lot of effect over the enjoyment of beer. I have no science stats to back that claim up, just a feeling. BUT YOU KNOW I’M RIGHT!
I can’t remember having a bad beer with really good label art. Is that physiological thing? I feel like it’s more than that. Like, if you take the time to be extra with your label art, you probably do the same with your actual beer.
Keep it up, Humble Sea.
I plan to post more of my label favorites here. Please stay reading.
Craft beer changes so much, at least when it comes to can releases. It’s easy for a beer to get released and forgotten about very quickly. Even though, tons of work went into that beer, including the label art.
So I’m starting a series on the blog, remembering cool label art I have come across, with maybe a few thrown in that I have not acquired yet but would love to have a chance to “label buy” someday – labels I’m Looking Out For, if ya will.
Please enjoy the first round of a brief collection of recent labels I have come across and love.