If Beer Twitter didn’t love to talk about hard seltzers so much, I don’t think I would notice them anymore.
When seltzers started becoming big and trending and we started seeing big ends of them at the grocery store and it was White Claw Summer and all that, yes, I noticed.
But now, seltzers blend into the background for me.
I can still get all the same Indie Beer I could before the seltzer boom. The taps are mostly the same. The part of the shelf I look at for beer in the grocery store, looks the same.
Although I think the Big Beer section looks like it has more seltzers and less beer, but I really don’t know.
So, what is the fuss?
Lot's of side conversations, but I'm going to leave you with this tonight. Professional brewing is a business. That means you need to make money. That also means that you are going to have to make things you don't like.
Hale Valley Brewery—one of just seventeen microbreweries in Litchfield County, Connecticut, that has the word “Valley” in its name.
….Adam & Phillip decided to open up their microbrewery in Litchfield County because, as soon as they saw how beautiful it was here, they knew it was the only place where they could make their beer taste as great as they had always imagined.
…Now we’re going to start the tour in what we call the “brewing room,” where you’ll have the opportunity to sample individual beer ingredients on their own, when they all still taste bad and nonalcoholic.
Go read it, anybody that’s noticed the occasional Business Bro Brewery or have been on one-too-many tours, will find it a fun read.
I was always a little frustrated with Portlandia never developing a brewer or beer geek character on the show.
It is such an obvious fit for a show about Portland culture and its nerds to have a quirky beer nerd character – too obvious for Fred and Carrie I guess.
At least the characters occasionally are having a beer in sketches. One of this best is the above sketch “The Studio” which starts with Fred’s Studio Guy character (maybe my favorite) asking Lance Bangs to come check out his studio and he can bring his beer.
The mellow statement of “bring your beer” just plain feels good.
Going to check out a thing someone wants you to see and you can do it while hanging with a beer in your hand? Perfect.
If this isn’t my favorite Portlandia sketch of all time, it’s at least one of them.