It is not easy being a craft beer geek. Especially when we are experiencing a down cycle of sorts. It’s extra hard when you only drink Indie Beer.
A trip the store gets more gut-wrenching every time.
At one time we thought craft beer was going to keep getting more and more shelf space as people become aware of what good tasting local and independent beer is all about.
Sadly, Big Beer fought back against this buy buying out a large portion of the formally craft breweries that were big enough to get into the grocery stores (the holy grail for a small brewery).
Nothing exposes the suck of being a beer geek more than going to the grocery store or being in a restaurant that doesn’t have great beer.
Do you buy a ‘situational beer’ (a beer you would not drink or buy normally but are in a tight spot and it needs to happen) or do you not buy anything at all.
I’d like to breakdown why it can be so difficult at the grocery store for us poor souls that stick to their independent beer guns.Continue reading “The Mess That Is Being An Indie Beer Geek: Grocery Store Isle”