Well done, Eddie Small, via the New Yorker.
This sendup of a brewery tour had me noding my head yes and laughing.
Hale Valley Brewery—one of just seventeen microbreweries in Litchfield County, Connecticut, that has the word “Valley” in its name.
….Adam & Phillip decided to open up their microbrewery in Litchfield County because, as soon as they saw how beautiful it was here, they knew it was the only place where they could make their beer taste as great as they had always imagined.
…Now we’re going to start the tour in what we call the “brewing room,” where you’ll have the opportunity to sample individual beer ingredients on their own, when they all still taste bad and nonalcoholic.
Go read it, anybody that’s noticed the occasional Business Bro Brewery or have been on one-too-many tours, will find it a fun read.